Privacy Policy
Last updated: February 2026
1. Introduction
TruYouMed ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our healthcare services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services. By using TruYouMed's website and services, you agree to this Privacy Policy.
2. Information We Collect
We collect information in various ways, including information you provide directly and information collected automatically when you interact with our website and services.
2.1 Information You Provide
We may collect the following information that you provide:
Contact Information: Full name, email address, phone number, mailing address
Health Information: Medical history, current medications, symptoms, allergies, and other health-related information submitted through forms, consultations, or correspondence
Insurance Information: For patients seeking itemized receipts for insurance purposes
Communication: Information contained in messages, emails, or other communications with TruYouMed
Appointment Details: Preferred appointment times, cancellations, and scheduling preferences
2.2 Information Collected Automatically
When you visit our website, we may collect certain information automatically:
IP address and browser type
Pages visited and time spent on our website
Referring URL and links clicked
Device type and operating system information
Analytics data through Google Analytics or similar services
3. How We Use Your Information
We use the information we collect for various purposes to provide, maintain, and improve our services and website.
3.1 Primary Uses
Provide Healthcare Services: To deliver functional medicine consultations, treatment plans, health coaching, and related services
Respond to Inquiries: To answer questions about our services and provide customer support
Schedule Appointments: To coordinate telehealth and in-home visits
Medical Management: To maintain your medical records, document care provided, and coordinate with other healthcare providers if needed
Payment Processing: To process payments and manage billing for services rendered
Improve Services: To analyze usage patterns and improve our website, services, and patient experience
Legal Compliance: To comply with applicable laws, regulations, and legal obligations
3.2 Secondary Uses
To send transactional emails (appointment confirmations, payment receipts)
To communicate updates about our services or policy changes
To conduct quality improvement and outcome analysis
For de-identified research purposes that do not identify you personally
4. Information Sharing and Disclosure
4.1 What We Do NOT Do
TruYouMed will NOT sell, rent, or trade your personal information or health information to third parties. We do not share your information with marketers or advertisers.
4.2 When We May Share Information
We may share your information in the following circumstances:
Diagnostic and Laboratory Partners: We may share necessary health information with diagnostic partners, laboratories, or imaging facilities to facilitate testing and analysis as part of your care
Healthcare Coordination: With your consent, we may share information with other healthcare providers coordinating your care
Legal Requirements: When required by law, court order, subpoena, or other legal process
Safety: When disclosure is necessary to protect the health and safety of you or others
Service Providers: With contractors who perform services on our behalf (e.g., website hosting, payment processing) under confidentiality agreements
4.3 Your Consent
For any information sharing beyond what is described in this policy, we will obtain your prior written consent before disclosing your personal or health information.
5. Data Security
5.1 Security Measures
TruYouMed implements comprehensive security measures to protect your personal and health information:
Encrypted transmission of sensitive data using SSL/TLS technology
Secure, HIPAA-compliant patient portal and telehealth platform
Access controls limiting information to authorized personnel only
Regular security audits and updates
Physical security measures protecting patient records
Firewall protection and anti-malware software
5.2 Limitations
While we implement robust security measures, no transmission of information over the internet or electronic storage method is 100% secure. We cannot guarantee absolute security of your information.
5.3 Data Retention
We retain your health information in accordance with legal requirements and best practices for healthcare providers. Generally, medical records are maintained for a minimum of 6 years from the last date of service. You may request the destruction of your records at any time, subject to applicable legal requirements.
6. Your Privacy Rights
You have the following rights regarding your personal and health information:
6.1 Right to Access
You have the right to access your medical records and request copies of your health information. TruYouMed will provide this information within 30 days of your written request.
6.2 Right to Amendment
You have the right to request amendments to your medical records if you believe information is inaccurate or incomplete.
6.3 Right to Confidential Communications
You may request that we communicate with you using specific methods or at specific addresses to ensure confidentiality.
6.4 Right to Restriction of Use and Disclosure
You may request restrictions on how we use or disclose your health information.
6.5 Right to Data Portability
You may request an electronic copy of your health information in a portable format.
6.6 Right to Withdraw Consent
You may withdraw consent for certain uses or disclosures at any time by providing written notice.
6.7 Right to Delete
You may request deletion of your information, subject to legal and regulatory requirements that may require us to maintain certain records.
7. Cookies and Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us remember your preferences and improve your experience.
7.2 How We Use Cookies
Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how you use our website
Preference Cookies: Remember your settings and preferences
7.3 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect website functionality.
7.4 Third-Party Analytics
Our website uses Google Analytics to analyze website usage. Google may use cookies to collect information about your visits. You can learn more about Google's privacy practices at https://www.google.com/policies/privacy/
8. HIPAA Compliance
TruYouMed operates as a healthcare provider and is committed to HIPAA compliance. Our practices regarding Protected Health Information (PHI) are detailed in our HIPAA Notice of Privacy Practices, which provides comprehensive information about your rights and our obligations under HIPAA.
Please review the HIPAA Notice for information about how we use and disclose your health information, your rights as a patient, and how to file a complaint.
9. Children's Privacy
Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete such information promptly and, if appropriate, notify the parent or guardian.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites before providing your information.
11. Policy Updates
TruYouMed may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last updated" date. Your continued use of our website and services constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise any of your privacy rights, please contact us:
Email: truyoumed.kb@gmail.com
Phone: +1 (720) 587-7301
Practice: TruYouMed
Provider: Kristine Benson, NP
Location: Denver, Colorado
We will respond to your requests within 30 days. If you are dissatisfied with our response, you may file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights.